How to Do Your Best Work as A Writer

Read time: 2 min.

Most people think they need to write about what others want to hear.

They get caught up in the constant pressure to impress, entertain, or achieve.

The result? They lose the joy in writing.

But when you write from pure curiosity—from a place of genuine interest—you’re unstoppable. You lose yourself in the process, and the writing speaks for itself. It’s no longer about “performing”—it’s about exploring.

Here’s what happens when you only write what you think you’re “supposed” to:

• Your energy drains fast because the motivation isn’t natural.

• Self-doubt creeps in. “Is this good enough?” “Will people like it?”

• You lose the flow. Writing becomes a chore.

I’ve seen this time and time again with people who write on Twitter.

They start out by writing what they think others will like, chasing the next big trend. They post for months on topics they secretly despise, until they burn out and give up altogether. It’s a shame because their most valuable, original ideas never see the light of day—simply because they’re afraid it’s not “marketable” or “profitable” enough.

These people are driven by false curiosity.

False curiosity is rooted in ego. It’s driven by wanting to impress others, gain status, or achieve a goal that doesn’t truly resonate with you.

Now imagine a life where you follow true curiosity.

True curiosity is a state of self-transcendence. You're more interested in the topic than yourself. It pulls you in, not because of what you’ll get but because of what you’ll learn.

Instead of feeling restless or unfulfilled, you wake up excited to learn, to create, to grow—for its own sake. True curiosity feeds your soul and gives meaning to everything you do. When you’re driven by this, success feels different. It’s a natural outcome, not the goal.

Here’s how it works:

Start small. Pick a topic you’re genuinely curious about. Not to prove someone wrong. Not to impress or rack up followers. Just to explore what fascinates you.

Let yourself go deep.

Write about it freely and consistently on a platform like Twitter. Over time, you’ll notice something interesting: certain ideas catch people’s attention. They’ll like, comment, retweet—and these moments become your feedback.

Now, you have two key ingredients:

1. What you love talking about.

2. What resonates with others.

That’s your sweet spot—the intersection of curiosity and demand.

The ideas that click? Analyze why they gained traction, expand on them, and create more tweets, threads, and newsletters around them.

That’s how curiosity turns into a personal brand, and eventually, into a profitable business. The process is organic, and it’s built on topics that actually light you up.

Hope this was helpful.

Talk next week,

— Martijn