Read time: 2.5 min.

Most creators fail because of a ‘me-first’ mindset.

They want the audience, the sales, the success.

But they’ll never get any of it because all they care about is take-take-take.

This short-sighted approach keeps them stuck and frustrated.

Bad Luck is a Self-Made Prison

In the creator world, success flows like energy.

The more you give—whether it’s knowledge, value, or connection—the more that energy circulates and returns to you.

The people you give to evolve, become more valuable, and are in a better position to give back.

But the moment you hoard that energy, you block the flow.

The world around you becomes static.

No miracles, no breakthroughs—just the same old, unfortunate cycle.

Then you play the victim, fall into apathy, and wonder why you’re always the one with 'bad luck'.

But here’s the truth:

It’s not bad luck—it’s self-sabotage.

The energy you refuse to release is the very reason you’re stuck.

The Creator’s Mindset

Imagine you’re responsible for managing a garden.

You can’t keep taking from the soil without giving back.

If you never plant seeds, water it, or nurture it, nothing will grow.

Your creative journey is no different.

The creators who flourish are the ones who pour energy into their community first.

This isn’t just about doing good for the sake of it—it’s about creating a positive feedback loop that benefits everyone, including you.

When you give, you’re not just contributing; you’re creating movement.

Your audience grows, your network expands, and you become a linchpin in a thriving ecosystem.

I’ve seen this happen in my own life:

• The business opportunities that landed in my lap came from people I’d helped in the past.

• Offering free work on a project I was passionate about resulted in a paid partnership.

• The genuine advice I gave in a DM led to an unexpected retweet.

So, instead of focusing on what you can get, ask yourself:

• What can I offer?

• Who can I connect today?

• How can I contribute to someone else’s success?

This is the creator's mindset.

Final Words

When you commit to giving without strings attached, you send out a wave of energy that comes back to you tenfold.

Stop waiting for luck to strike and start being the force that drives change.

Provide value, expect nothing in return, and watch the rest fall into place.

Talk to you next week.

Much love,

— Martijn